How can I create great visuals for use online and marketing materials without hiring a designer? Read our guide to website visual design.
A picture paints a thousand words. First impressions matter. Two clichés that are undeniably true for digital and marketing. But don’t panic. You do not need to have a graphics qualification, buy fancy software or have a huge budget to design high-quality content. There are a number of great tools available for free or at a low cost to DIY visual design. There are also a number of good sites for finding beautiful, free photography – just make sure you abide by the image use guidelines on each site to avoid infringing copyright.
Key: paid for service registration required official
WHEN: You want to visualise data – particularly quantitative or location.
WHY: Contextualising facts with graphics is easier to understand and massively more engaging.
WHAT: This is an easy-to-use infographic/visual content creator that is customisable to your brand and responsive. Basic version is free but rapidly goes up in price.
WHEN: You want to visualise data – particularly quantitative or location.
WHY: Wow your audience with a unique way (that could tie into your brand identity) of showing them what they need to know.
WHAT: A simple tool that allows you to create dynamic presentations, as well as infographics and posters. Basic version is free but rapidly goes up in price.
