What is a brand and how do I build and manage it?
Your brand is so much more than your company name and logo. It is a set of expectations and associations which fuse together to make customers feel a certain way when interacting with your company. Branding is knowing what you stand for and bringing it to life in everything you do. There are a number of different techniques and approaches outlined in the resources below, from thinking of your new brand as a living person, to defining your brand’s mission statement, brand values and tone of voice. Once you have your brand guidelines in place, then – and only then – can you layer it with brilliant design.
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